For dealers

Enquiries from buyers who already know what they want.

We send you specified part enquiries: designation, quantity and application confirmed before they reach you. You quote. No cold calls, no working out what someone meant.

How it works

  • A buyer searches our catalogue and builds a list of the parts they need.
  • We check the enquiry is genuine and the buyer is contactable before it goes anywhere.
  • The list goes to authorised dealers stocking those categories, including you.
  • You quote price and availability through MYCELA.
  • The buyer compares the quotes and decides. We coordinate the order from there.

What you get

Specified enquiries. The part number, quantity and application arrive with the request, so you are not spending twenty minutes on the phone working out what someone actually needs.

Real demand, not browsing. Every enquiry comes from someone who has already found the part and put it on a list. That includes engineers sourcing for machines still on the drawing board, months before the order lands anywhere else.

Quotes you can win on merit. Buyers compare on price, availability and lead time. Position is never sold.

Showing what you have in stock

Partner dealers can keep a live stock list on the platform, so a buyer knows a part is available before they enquire. That turns a three day back and forth into a same day decision, and it means the enquiries reaching you are for parts you can actually supply.

Keeping it current is the only real work involved, and it is the single thing that most improves how often your quotes convert.

What we ask

  • Respond to enquiries within one working day, even if the answer is that you do not have it.
  • Keep your stock list current. An out of date listing costs the buyer a day and costs you the order.
  • Quote honestly on availability. A confirmed two weeks beats an optimistic tomorrow.
  • Tell us which categories and brands you actually stock, so we do not waste your time.

Who we are looking for

Authorised dealers and distributors for the brands they carry, in Pune and Pimpri-Chinchwad, starting with bearings and power transmission.

Authorisation matters to us. A buyer replacing a bearing in a production machine needs to know the part is genuine and that the warranty holds. Working only through authorised channels is slower to build, and it is the reason a buyer can trust what the platform tells them.

We are onboarding a small number of partners first, so that every enquiry we send gets proper attention.

Commercial terms

Terms are agreed with each partner directly, once we know what you stock and how you prefer to work. Tell us about your firm and we will take you through it.